A man listening to a podcast on his headphones.

Podcast Distribution

Creating a high-quality podcast is only half the battle these days.

Long gone are the days where a good, entertaining podcast would rise to the top of the charts based entirely on its production value. In an era where celebrities dominate the virtual airwaves, independent content creators need a strong distribution strategy to build and maintain an audience.

Thanks to background in content marketing and media production, the team at Half Coast Studios have the skills to both produce and distribute your podcast on all major platforms and social media venues. We’ll ensure your audience never has to wonder where to find your podcast, and your show will never wonder where to find your audience.

Sharing Your Show

The first step to sharing your podcast with the world is to find a good place for it to live. What is the best platform for podcast hosting? Every platform, of course! Half Coast Studios will help your team find a permanent home on all the major podcast platforms, including Apple Podcasts, Spotify, Google Podcasts, Amazon Music, YouTube, and more. Your audience will never have to wonder where to watch your show.

Once your podcast is live and ready to be heard, it’s crucial to maintain a strong social media presence. After all, most digital content creators need to interact with their community! We’ll set up accounts on YouTube, Facebook, Twitter, Instagram, and anywhere else that you’d expect your community to be.

Even if you’re not a social media wizard, we’ll make it easy to share new episodes with listeners, update your community with important news or events, and share anything else that fits your brand.

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Working on a thumbnail in photoshop.
Recording an audiobook from a tablet.
A virtual event being recorded.
Interviewing a virtual guest on a podcast.

Earning Your Audience

If you’ve ever tried to build a podcast, website, or YouTube channel from the ground up, you’ll know how hard it can be to grow your viewership. Our team at Half Coast Studios knows a thing or two about building podcasts with a sustainable listener base, and we’re ready to turn your dream into a reality.

Building an audience for any media project is a bit more complicated than simply getting your name out there. Plenty of podcasts have one or two episodes with thousands of listens, but struggle to maintain that viewership long-term. We’re committed to achieving honest, organic growth that gives your program an audience for as long as possible.

Here’s how we can do it:

Building A Viewer Base

The first step is ensuring your podcast is hosted on Apple Music, Spotify, Google Podcasts, Amazon Music, Youtube and more. It’s crucial that your potential audience is able to find your podcast on any platform they choose. 

Once that’s accomplished, we’ll create social media accounts for your podcast and build a strategy for promoting your show via posts and ads. It’s remarkable how many viewers you can get from putting yourself out there in the right online spaces. For many niche podcasts, joining a like-minded community and sharing your episodes can be a wonderful way to build a tight-knit audience online.

What we do from there largely depends on the type of podcast you’re creating. We’ll work with you and your team to come up with a great marketing strategy that fits the audience you’re trying to build. Every show has different needs, and not every show needs to have a TikTok account or purchase billboard space off a major interstate.

Retaining Your Community

So now you have a masterfully recorded, beautifully edited podcast, and the views are starting to come in. Congratulations, you’ve accomplished something that very few podcasts are ever able to achieve!

There’s a science to audience retention, and it’s something producers in the media industry regularly study. Ensuring your viewers come back for every new episode involves a lot of forethought and planning.  For starters, it’s crucial that your show is formatted in a way that is satisfying to listen to and stays entertaining throughout. Hitting the right story beats throughout your show can make any podcast format addictive and bingeable. 

It’s also important to market your podcast to the right audience. Believe it or not, having lots of clicks on your social media posts can be a bad thing. You want your message to be directed toward people who will actually stay and listen to one or more episodes, not someone who barely understood what they were clicking in the first place.

If this all seems like a lot of work, don’t worry! As with everything we do, Half Coast Studios will do the hard work for you, giving your team freedom to be creative and enjoy making your podcast.

A man listening to a podcast through headphones in an office

Creating Your Brand

At Half Coast Studios, our mission is to make the podcast creation process as easy as possible, while building your show for long-term success. That’s why we’ve built our team to include expert designers and creative professionals who specialize in making podcast cover art.

Building amazing branding for your podcast can go a long way toward attracting listeners and improving how your brand is perceived. Shows with amazing thumbnails often expect better views on platforms like YouTube, since they appear more professional and look like they’ve invested time and effort into their overall brand.

We’ll work with you and your team to create branding for your podcast that stands out, looks perfect, and says something unique about your show.

Discover just how far you can take your idea with St. Louis’ #1 podcast studio, Half Coast Studios.